Our Core Values

Let´s redefine pleasure! The stereotypical view of western society has indirectly oppressed the importance sexual development and exploration through social stigma and the taboo nature by association. MY AMORA challenges all preconceived ideas or prejudice through core values and education to highlight the importance of self-love and sexual experimentation. Our vision is to give power back to individuals to safely explore the once repressed realm of all thing sex, while having fun of course!


We can be both the easiest and hardest to love, but it’s important that you see yourself for the unique individual you are, no one is quite like you! Self-love is developed through attending to your needs to encouraging physical, physiological and spiritual growth.


Fantasies, desires and curiosity are unique displays of individual’s creativity that exist within the mind. We are here to help craft those imaginative ideas into reality by opening the mind of individuals and in term society, through education and exposure to the wonderful world of sex.


Nothing is more important than your safety. No matter your style our articles and guides aim to educate the “do’s” and “don’t” of practising safe sex, allowing you to focus on what really matters, you!


With new territory there is always uncertainty, nerves and excitement. It’s important that you respect yourself and equally as important, others. Whether you’re planning on experimenting solo, with a partner or in a group everyone’s boundaries should be honoured to make sure they get the most out of their experience.

Behind the scenes

Your sexual health, safety and especially privacy is incredibly important to us. It takes a lot of trust to let someone into your bedroom and we know that this isn´t only about a new partner, but also about us (who isn´t scared of getting ripped off by some dodgy sex platform). Being the new kid on the blog among big players that have been around for a long time, we are being scrutinised more than ever and we totally get it! Your satisfaction (yes, by all means) is our #1 priority.
Our vision is to change the way online sex shops are designed. Unlike other adult shops out there, we want all genders and different kind of personalities to feel comfortable on our platform.

Let´s introduce you to the people behind the scenes, so you can put your mind at ease and focus on the most important things in life -YOUR WELLBEING.



Product and Business Development, Social Media and Marketing

"I believe that the future of sex will change the way we experience intimacy and it will significantly change when we finally let go of the social taboo that is linked to self-pleasure and sex.
No matter how vanilla or badass you want to be, it is my priority to provide a shop on a trusted platform where you feel comfortable and also confident."


CFO, Logistics & Warehouse, Content Management

“Curiosity is what fuels desire, with My Amora being your portal to make it a reality”
Driven by our four core values, our creative content keeps you up to date with what’s hot, new and trending as well as tips & tricks to help you explore your love life, safely!
Feedback is what helps us help you, so make sure you let us know what you want to see more of.


Head of Customer Experience

Don´t lose faith in customer service! Lisa claims that there is no problem she cannot solve!

She has worked in various Customer Service roles for the past ten years and made it her priority to resolve your enquiries as easily and quickly as possible.
Need help? Don´t be shy, get in touch with Lisa and she will be happy to discuss any questions or claims you may have via email or phone!

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